About Me
Behind IBA is me, Holly Stott, a business owner who has built, grown, and scaled multiple brands in the beauty and education space, including Holly Stott Beauty Education, That Beauty Girl UK, That Tech Girl UK and IBA Accreditation.
Over the years, I’ve not only grown successful businesses, but I’ve also supported hundreds of academies, trainers, and beauty professionals to show up online with clarity, confidence, and consistency. Through building IBA, launching courses, running campaigns, and managing platforms daily, online courses have become more popular and that means creative passive incomes for our training schools.


